Generation Z (broadly those born between the mid-1990s and the early 2010s) was only defined and categorised a few years ago. And yet already we are unpicking how remarkably different they are to the cohorts that came before then. There is always a danger of old fogeys like me starting to pontificate about ‘the young’, but I have been fascinated reading into the research and study done on Gen Z and what they think, what they care about, what drives them and what shapes their unique temperament and values. I shared some of my emerging thinking on this in a recent webinar for the International Christian Medical and Dental Association.
You can also read a written article on the same topic here.